PR3: Type of product and service information required by procedures & percent of significant products and services subject to such information requirements

100% of Anvil’s apparel products require content, care and country of origin labeling.  Anvil is committed to make accessible comprehensive information about the impacts of its products.  Since we primarily sell our products to business-to-business (b2b) community and under private label, we need to find other methods to educate the end user on the impact of our products. We have developed several digital tools, including TrackMyT®, to provide supply chain traceability while also delivering certification and carbon footprint information. In 2010, one of our private label customers, Disney Stores, licensed the TrackMyT service to track all graphic t-shirts manufactured by Anvil with 100% organic cotton for their US stores on Disney.com/TrackMyT.

Released in December 20010, Shirt Scan has since been used at several large public events such as the Boulder International Film Festival.

Later in the year, we released a new digital tool, Shirt Scan™, a smartphone application which delivers multimedia content right on the shirt through a QR Code.  Unlike most QR codes, Shirt Scan does not merely link to a website but creates a virtual closet of t-shirts, each of which tell their own story.  Part of that story is the country of origin for the cotton and the places of manufacture – a mini TrackMyT for your smartphone.

Our goal is to continue to develop fun and interactive ways for consumers to learn about how and where their Anvil t-shirts come from and what their impact is.

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PR4: Total number of incidents of non-compliance with regulations and voluntary codes concerning product and service information and labeling, by type of outcomes

Anvil has not identified any incidences of non-compliance with regulations concerning product and service information and labeling.

PR5: Practices related to customer satisfaction, including results of surveys measuring customer satisfaction

We expect to conduct a brand study in 2012 but other than a 2008 brand study conducted through interviews with a selection of its business-to-business customers, and subsequent informal product testing initiatives, Anvil has not conducted formal customer satisfaction surveys.